Many choices are available for retailers today, when it comes to point of sale displays. The choices start from cardboard floor displays, pallet displays, cardboard counter displays, end car, retail/display signage, cardboard brochure holders, power wing displays, literature displays, and case stackers to in-store displays for club stores. It is obviously confusing to choose from these options. Retailers get overwhelmed by what they get presented by the plastic products manufacturers in Australia. When you narrow your choices down, you are always left with only three kinds of trade displays that you have to choose from despite which part of your store you are more concerned about. You need to first understand the difference between temporary, permanent, and semi-permanent displays. Once you’ve mastered that, you will be ready to choose the particular point of sale display that will rock your business. Following are these point of sale display stands discussed briefly:
Permanent displays are mostly designed to last for more than 2 years, or some say, even longer than that. Permanent displays are meant to appear as if they are part of a different enterprise. Permanent displays are not that commonly used as other displays, but there are many trade environments like club stores that will prefer permanent displays to represent their business. For large business environments, permanent displays are considered best to promote their products. You can even customize your permanent displays. When everything is planned and implemented, your business will achieve much returns. These type of point of sale displays are built from hard-wearing materials such as plastic, wood, glass, and metal.
A temporary display can last for a long time and is constructed from cheap ridged cardboard. There are some distributors that prefer temporary displays when planning a short, off and on promotion for their marketing. Since permanent displays are created from cheap materials and decorated with litho, screen-printed graphics, or flood, they are sold with affordable prices and are considered to be better than other options. In short, it is easy to customize and recycle temporary point of sale displays. They come with many advantages. However, temporary displays might not always be the best option for many retailers.
When retailers are searching for a display that will last for months and will in return provide them profit, semi-permanent displays are the best option for them. Semi-permanent displays are known to be the most sensible option for any smart retailer. Semi-permanent displays are built from a variety of different materials like, wood, co-polyester, glass, metal, durable cardboards, styrene and acrylic. Semi-permanent displays are also known in the market as off-shelf displays or secondary displays, and they are not always designed with a logo or a slogan printed. There are often times when, semi-permanent displays are built to hold different products made from one manufacturer, which comes with less replacement costs. These displays look more genuine and high-quality when served with any business. But, they do have higher up-front costs and do not last longer than a year.